“Negative advertising isn’t about changing minds; it’s about altering the composition of the voter pool on Election Day by turning moderate voters into non-voters…
“There is a vigorous academic debate over whether negative advertising depresses or increases voter turnout. I suspect it does both, depressing turnout among moderates and independents while stimulating it at the ideological extremes. In that process, what has changed is the composition of the turnout rather than its overall level.”
“…risk-taking is regarded as a badge of honor. Ideas are disposable: if one doesn’t work, you quickly move on to another. Timing matters. You make your own luck.”
Interestingly, it looks like the gender ratio has started to become more balanced (but is still a site largely made up of female users).
Kickstarter, et al. are clear winners with this. Their business model should soon allow individuals/companies to offer equity and turn supporters into investors. Entrepreneurs get increased access to capital, and the act should enable individual investors to invest in startup/small companies that previously were limited to accredited investors.
Critics are concerned about fraud and investor abuse. Both have always been present and always a concern, and we’ll see if this increases the issue or not. The bigger question will be whether the trade off is a net positive or negative.
Other views:
The Pew Research Center’s Project for Excellence in Journalism issues a report of the state of the news media each year, and its out. The report highlights that digital news consumption is dominating growth (no surprise there) and revenue (along with cable TV), in addition to the following points:
“…there’s a strong case to be made that corporate America’s fetish for cost-cutting has gone too far.”
The New Yorker’s James Surowiecki takes a look at the Japanese fashion chain Uniqlo, and argues that retailers that invest in their employees (both in training and in numbers) are often much more successful than those that focus on cost-cutting and leanness.
1. What do you propose to do? [20 words]
Truth Teller — a mobile and desktop news application that captures, analyzes and fact checks events and speeches as they happen.
2. Is anyone doing something like this now and how is your project different? [30 words]
Crowd-sourcing…